only African American-owned
national bank in Alabama
Despite a limited marketing budget, CNB
desired a marketing plan to achieve the following: (1) increase
brand awareness; (2) deliver promotions to celebrate the bank's
25th anniversary; and (3) gain new individual and commercial accounts.
Our strategic marketing plan to help CNB meet its business objectives
included several business-building ideas, starting with a community-focused,
grassroots campaign to win new commercial customers and increase
investment dollars from high profile, high net worth individuals.
As a result, the bank's 25th anniversary year posted pre-tax earnings
growth of 153%.
"Aside from occasional print advertising and a few local sponsorships,
we'd never had much of a focus on marketing. The outstanding marketing
plan developed by Marketing Moves inspired us to exploit our competitive
advantages and to pursue new business opportunities more aggressively.
As a result, our assets increased by 63% in two years (from $40
million to $65 million), and we are now recognized by Black Enterprise
Magazine as one of the "Top 25" African American-owned
J. Gary Cooper
Chairman of the Board and CEO
Commonwealth National Bank