in private label juices and dispensed beverages
Improve the communications between the two
sales forces of the Vitality Foodservice and Ocean Spray joint venture.
Marketing Moves proposed, created, and published a quarterly newsletter
to highlight the joint venture's marketing and sales activities
including: product news, advertising schedules, sales contest winners,
new accounts, promotions, and best practices. The newsletter also
helped to improve the overall selling efficiency of each sales force.