Vitality Foodservice
Leader in private label juices and dispensed beverages


Improve the communications between the two sales forces of the Vitality Foodservice and Ocean Spray joint venture.

Marketing Moves proposed, created, and published a quarterly newsletter to highlight the joint venture's marketing and sales activities including: product news, advertising schedules, sales contest winners, new accounts, promotions, and best practices. The newsletter also helped to improve the overall selling efficiency of each sales force.

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