Pasco Brands
Largest North American manufacturer
of private label frozen juices

Packaging Development
Project Management


Challenge
When Vitality Beverages, Inc., then parent company for Pasco Brands, acquired its largest frozen juice competitor, this nearly doubled Pasco's customer base and product varieties. The company needed a marketing expert to help them manage a number of post acquisition portfolio challenges.


Result
We rallied Vitality's product development managers behind a process to optimize the company's portfolio by consolidating product formulas and eliminating multiple flavors. We also worked closely with the packaging managers to prioritize a backlog of over 1,000 packaging projects resulting from the acquisition. Our expertise in packaging development and product management helped to ensure adequate product supply to customers during the transition period.


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