manufacturer of disposable contact lenses
A team of product developers and brand marketers
at Vistakon organized a two-day ideation session to come up with
the next generation of reusable contact lenses for the ACUVUE®
brand. The team felt that outside resources would contribute to
the overall success of the "Hot House" ideation session
and future product innovation work.
Marketing Moves was one of the external partners invited to participate
at this "Hot House" ideation meeting. We became totally
immersed in the brainstorming process by providing critical input,
guidance, and recommendations on various product ideas. We also
helped to transform those ideas into product concepts that were
screened in focus groups with contact lens wearers. Our follow-up
work included developing the business case for several new product
concepts based on the focus group learning, other consumer research,
and technical capabilities discovered at the "Hot House."